[13] NMT and Consumption - Limewire

LimeWire is a downloading programme which exploits the system of downloading as its all done free. LimeWire is a file sharing program running on the Gnutella Network. It is open standard software running on an open protocol, free for the public to use. LimeWire allows you to share any file such as .mp3s, .avis, .jpgs, .tiffs, etc. Limewire is written in Java, and will run on Windows, Macintosh, Linux, Sun, and other computing platforms. Publish your original content to the world without setting up a website! The software has a very large global reach giving an increasingly larger number of files to share on the network.

The main audience is the younger generation as its main purpose is music and videos and they are the people that generally would be able to use it. Limewire replaces the physical forms of sharing items but now is available for all. There are no restrictions to what can be shared and therefore this can be abused and everyone on the network is able to take what they want as they want it. The broadband speed, as expected plays a part in this as they faster the speed the faster the download speed.

There is a lot of legal debate about this issue as it breaches the rules of copyright, exchanging music for no money and therefore Limewire has been under a lot of pressure to close down at the risk of being sued.

It is global and reaches a lot of people al over the world and is distribution and integration.

[14] NMT - Playstation 3

A newly realised piece of media technology is the awaited playstation 3. It was invented to be an updated version and to replace the playstation 2. its purpose as a games console but has now developed into television, computer and HD technology.

The PS3 is the third in the range produced by Sony Computer Entertainment and released in Europe on March 23rd. The hype around this piece of equipment was huge as the memory had increased, two forms could be bought – 20GB and 60GB. The advanced new games would be saved onto memory that now is not visible, making the 60GB more popular. The attractive feature of the PS3 is that all PS1 and PS2 games will work on it, this is a feature that will remain very desirable for all consumers as all previously owned games know will continue to be of use.
The features that know differ from a PS2 or older console are:

· Next Generation Cell Processor
· HDMI output
· Includes: Memory Stick/SD/Compact Flash Slots
· Wireless
· Ethernet Connection
· Wireless Bluetooth Controller
· Blu-ray drive
· USB keyboards and mice
· Stream audio and video
· 4 USB 2.0 ports
· Compatibility PS1 and PS2 games
· Virtual Memory card

The dimensions are 325mm x 98mm x 274mm. Weight is 5kg.

The huge amount of data storage offered by Blu-ray makes it ideal for High Definition. The ability to access more data shows the development in technology. PS3 can now store music, pictures, videos and other data files. The ability to connect to the net means that you can play against other players online. High processing power means that the quality overall is better. Convergence of HD, Computer storage and internet shows that the console can now cater to many needs eliminating the need for other technologies.

[10] Podcast

A podcast is an audio method of hearing or finding out about something. A series of episodes have been created in which people discuss or provide entertainment. Popular podcasts are those of LOST, Ricky Gervais, Television in General and following on from before, radio stations take advantage of podcasting as well. A podcast replaces all audio technology to an extent, including radio, cassettes, CD’s and is constantly adapting. It can also be used as catch up on news and weather updates which are increasingly becoming more popular. Podcasts are available in the form of downloading which means that an mp3 player would be used most commonly to listen to the podcast.

As podcasts are very particular in what they talk about, they tend to be very narrow-casted and concentrate on a particular topic which is aimed at a particular niche. They are found and imed at those with similar interests and therefore offer a personal experience as they are relating to what they are hearing. A range of media can be consumed through podcasting including books, films, reviews, clips, sounds, and radio intereviews and programmes, being an alternative from buying the media and having to read or get unnecessary information.

Broadcasters are involved as they are using the internet to promote and distribute their programmes in the form of podcasts which are easily accessible. The podcasting technology has enabled convenience and reinvented the ideology of radio shows being entertainment. This is also just a marketing technique, letting people know about the new shows or up-coming movies creating a fan base before its even started. To concentrate on the podcast effect, I have chosen to discuss Ricky Gervais. He has created a successful show with humour and comedy including interactivity and feedback from listeners. Once free from the BBC, it made a series which has become increasingly popular and almost like a television series which now they are asking a fee for. The initial intention was to just provide free entertainment, but globally this has become a phenomenon which has been distributed across the internet.

To concentrate on the podcast effect, I have chosen to discuss Ricky Gervais. He has created a successful show with humour and comedy including interactivity and feedback from listeners. Once free from the Guardian Unlimited, it made a series which has become increasingly popular and almost like a television series which now they are asking a fee for. The initial intention was to just provide free entertainment, but globally this has become a phenomenon which has been distributed across the internet.