[7] Vlog - YouTube

YouTube was created with the intention of being a video sharing website with easy access and free for the world to upload, view and share clips. There is an opportunity to get the clips rated and a tracked to know how poplar it has been. YouTube allows the upload of television programmes, music videos, movies, and a more personal aspect relating to the audience like ‘video-blogging’ and ‘home videos’. The site is extremely interactive and very ‘user-friendly’ and open to all on a global scale.

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It is possible to register and have an YouTube account in which you are able to upload videos and share interests alongside reading responses. You can interact with other users by viewing and commenting on their videos. However, if you don’t want to register, you can still view most videos, making it a win-win situation for all.

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The popularity has been massive and people have become well known as a ‘youtuber’ and almost an internet ‘celebrity’. As it is worldwide, people get the chance to look at people form different countries and experience their lifestyles and gain publicity which will determine potential success. This has worked in the favour of bands and singers as YouTube has become a promotion method and also proved to be useful for uprising stars. You can if people like you and follow the journey (slightly like a blog) as they become stars.


YouTube is particularly popular within the teenage generation but appeals to everyone, worldwide as it is easy to use and accessible. All software is compatible and can be used to create and view vlogs, giving the opportunity to present their ideas, thoughts and achievements alongside their interests. The audience is converging the media and giving interactivity as not only are they creating it, they are consuming it simultaneously.

For YouTube as a company, it provides a search engine for something new and easy. It reaches a worldwide population and gets a lot of users all round the clock. The content is easy to use and interactive, making the website very audience based, as without them, the site would not be alive.

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