[10] Podcast

A podcast is an audio method of hearing or finding out about something. A series of episodes have been created in which people discuss or provide entertainment. Popular podcasts are those of LOST, Ricky Gervais, Television in General and following on from before, radio stations take advantage of podcasting as well. A podcast replaces all audio technology to an extent, including radio, cassettes, CD’s and is constantly adapting. It can also be used as catch up on news and weather updates which are increasingly becoming more popular. Podcasts are available in the form of downloading which means that an mp3 player would be used most commonly to listen to the podcast.

As podcasts are very particular in what they talk about, they tend to be very narrow-casted and concentrate on a particular topic which is aimed at a particular niche. They are found and imed at those with similar interests and therefore offer a personal experience as they are relating to what they are hearing. A range of media can be consumed through podcasting including books, films, reviews, clips, sounds, and radio intereviews and programmes, being an alternative from buying the media and having to read or get unnecessary information.

Broadcasters are involved as they are using the internet to promote and distribute their programmes in the form of podcasts which are easily accessible. The podcasting technology has enabled convenience and reinvented the ideology of radio shows being entertainment. This is also just a marketing technique, letting people know about the new shows or up-coming movies creating a fan base before its even started. To concentrate on the podcast effect, I have chosen to discuss Ricky Gervais. He has created a successful show with humour and comedy including interactivity and feedback from listeners. Once free from the BBC, it made a series which has become increasingly popular and almost like a television series which now they are asking a fee for. The initial intention was to just provide free entertainment, but globally this has become a phenomenon which has been distributed across the internet.

To concentrate on the podcast effect, I have chosen to discuss Ricky Gervais. He has created a successful show with humour and comedy including interactivity and feedback from listeners. Once free from the Guardian Unlimited, it made a series which has become increasingly popular and almost like a television series which now they are asking a fee for. The initial intention was to just provide free entertainment, but globally this has become a phenomenon which has been distributed across the internet.