Between the hours of 6am and 9am, capital radio does its Breakfast Show, hosted by Johnny Vaughan. It is known as London’s most popular morning show, with hundreds of celebrities and game shows, drawing in millions of listeners. Most of the popular features of the show are transferred in the form of podcasts, which are downloaded by those who missed it. A popular feature is ‘Welshy Calling’ which the public can access at any time of the day.
The links on the first page are to ‘meet the gang’ that is so often talked about, ‘Welshy calling’, the most popular funny on the show, ‘Get involved’ – a level of interactivity for the public, ‘Guest Gallery’ – pictures from the station in the morning, and ‘Johnny’s interviews’ – the top celebs that come onto the show – all able for the public to access.
The presenters are all funny and this is why they are made to be so popular. The interviews are full of silly questions, which the audience are left laughing and interacting with the studio, giving them more of a personalised experience. The technologies don’t vary from the capital fm website, as they are connected but Johnny continues to allow you to download, watch and listen and involving the specific features of the breakfast show which have proved to be popular. To keep it part of the capital website, there are the usual news and weather updates, play lists, links to other shows through out the day, a timetable of ‘who’s on when’ and of course the opportunity to listen live.
The show is carried on by having the element of humour, for example, the competition ‘Welshy Calling’ allows a listener to win a ‘toaster’, but Johnny ensures that they always win as the correct answer is emphasised. Unlike other shows in its time slot, the family humour keeps listeners tuned in, unlike more serious issues discussed on other stations.
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