[14] NMT - Playstation 3

A newly realised piece of media technology is the awaited playstation 3. It was invented to be an updated version and to replace the playstation 2. its purpose as a games console but has now developed into television, computer and HD technology.

The PS3 is the third in the range produced by Sony Computer Entertainment and released in Europe on March 23rd. The hype around this piece of equipment was huge as the memory had increased, two forms could be bought – 20GB and 60GB. The advanced new games would be saved onto memory that now is not visible, making the 60GB more popular. The attractive feature of the PS3 is that all PS1 and PS2 games will work on it, this is a feature that will remain very desirable for all consumers as all previously owned games know will continue to be of use.
The features that know differ from a PS2 or older console are:

· Next Generation Cell Processor
· HDMI output
· Includes: Memory Stick/SD/Compact Flash Slots
· Wireless
· Ethernet Connection
· Wireless Bluetooth Controller
· Blu-ray drive
· USB keyboards and mice
· Stream audio and video
· 4 USB 2.0 ports
· Compatibility PS1 and PS2 games
· Virtual Memory card

The dimensions are 325mm x 98mm x 274mm. Weight is 5kg.

The huge amount of data storage offered by Blu-ray makes it ideal for High Definition. The ability to access more data shows the development in technology. PS3 can now store music, pictures, videos and other data files. The ability to connect to the net means that you can play against other players online. High processing power means that the quality overall is better. Convergence of HD, Computer storage and internet shows that the console can now cater to many needs eliminating the need for other technologies.

[12] Converged, Portable Technology - W810i

An example of a converged portable piece of technology is a mobile phone. This displays the features of convergence (bringing together lots of media technology) and is lightweight and miniature for everyday use.

The phone I have chosen to discuss is a Sony Ericsson W810i which incorporates a camera, mp3 player, video recorder, voice recorder, an internet surfer, a games console (to an extent) all alongside its sole purpose of communication. As mobile phones develop, the technology develops alongside and quality of technology is improving massively.

The W810i is advertised as a walkman phone, so its converging the features of an mp3 player and a mobile phone in a stylish handset. There is the obvious use of texting and calling, but over the years a camera has become a standard function of a mobile phone. The W810i has a 2 mega pixel digital camera, the ability to zoom and change to night-vision, a flash and effects, also used to take videos. It includes a web browser which gives internet access and Bluetooth and infrared connectivity to transfer from phone to phone. A USB cable is also included so that the phone can communicate with the computer. It has been described as a ‘multitalented success’.
There is a slot for expandable memory of up to 2GB alongside the built in phone memory overall giving a standard mobile phone lots of media uses.

The converged Media is therefore:

· a digital camera

· video camera

· internet

· radio

· mp3

There is further use, as the mobile phone can connect to other technology and be used as a remote control.

For the consumer, there is a small portable piece of technology that is convenient and is able to multi-task. For the producer, there is fierce competition and in order to compete they must produce something different and something more than just a mobile phone.

If the producer carries on cramming in lots of media then the quality will being to reduce as they are not as reliable or as good a quality as a single component. For example, the camera on the phone will not be as good as a single piece of technology whose function is solely to take photographs. This will later be more likely to break down and have a shorter shelf life. The newer technologies that are trying to be incorporated are 3G phones and video calling, alongside watching television on your phone. Both of which cannot compete with the experience of watching the television or seeing someone face to face.