There is a lot of interaction through the site, especially into the studio itself. There is an opportunity to watch the presenters in the studio by webcam and hear it on the radio. The interactivity that the station has is that the audience participates 24 hours a day by call, text, email and the various competitions and games throughout. The audience range is large as it attracts members of all ages and genders and is a family show which keeps the station so popular. The music is generally up-to date, but classics are played at various stages depending on the radio show and presenter. The bulk of the music is chart music and can be found on the play list on the website, this is more aimed at the younger teenage generation.
The website is FULL of links, to news, to listen to the radio, to take part in competitions, to weather updates, to podcasts of spectacular moments in the show, or a daily ‘funny’ like ‘welshy calling..’ which is available for download every day.
The phone number and text number is very clearly positioned, encouraging people to take part with the show. There is also a chance to be interactive by joining the VIP club by signing up online. This allows you to access behind the scenes, reap the rewards, get to know everything first and it’s totally free in the form of an email to you inbox every month. The next most obvious is ‘listen now’ converging the radio technology online. Overall, this means that the station can be listened to with out a radio or without even being in London.
There is also a search option which helps the listener get straight to what they are looking for with convenience and ease making it more personal as they are finding surfing incredibly easy.
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